Be the Business AI Recommends
When people search for help online, does AI recommend your business — or someone else?
ChatGPT, Google AI (Gemini), Perplexity, and other discovery engines are where people go first to find services, products, and trusted organizations. I help businesses of all sizes make sure their brand, services, and expertise are clearly understood—and confidently recommended—by both people and AI systems.
Why Businesses Are Invisible
AI systems don’t just list websites—they summarize, compare, and recommend. Every day, they answer questions like:
“Who offers this service near me?”
“Which organization should I trust?”
“Which option is best for my situation?”
If your content isn’t clear, structured, and trustworthy, your business may not appear—even if you’re excellent at what you do. This isn’t about quality; it’s a visibility issue that affects small businesses through enterprise organizations alike.
Translate AI Gaps Into Action
Most business owners and executive directors don’t need technical manuals. They need clarity and results.
I will:
Analyze how AI and discovery engines currently understand your business, services, and expertise
Identify where content is unclear, incomplete, or misinterpreted
Reshape content so machines and people alike understand your authority, offerings, and value
Provide a clear, prioritized plan: what to clarify, expand, and focus on so AI confidently recommends you
This is the work that turns invisibility into consistent, discoverable presence.
FIT, ENGAGEMENT & CREDIBILITY
Who this is for:
Businesses or organizations that need people to find and choose them online
Leaders who know AI tools influence decisions but aren’t sure how they appear
Those who want clear guidance, not technical overload
Experts who want their work accurately understood and recommended
How we can work together:
One-time assessment of AI visibility
Guidance during website rebuild, consolidation, or expansion
Ongoing support to keep your content aligned with AI-driven discovery
Who I am:
I’m Dana Fabbro. For 25+ years I’ve helped Fortune 100/500 brands like Nike, McDonald’s, and Boeing make complex ideas instantly clear. Today, I apply that expertise to help your organization be understood—and recommended—by AI systems and the people who rely on them.